A CONTENT MARKETING AGENCY
We create world-leading video content for financial and pharmaceutical companies that are shaping the future. Stand out, engage, and grow your business with our innovative approach.
TRUSTED BY
FEATURED CASE STUDY
Cucu Creative partnered with CoinMarketCap to imagine what a video-led, online global crypto awards would look like. Our mission was to revolutionise traditional awards and position CMC as the "Home of Crypto".
The partnership culminated in a 10-day, video-driven awards ceremony: 8 award categories, three industry hotlists, 14 pieces of longer-form video content and 30+ social video assets.
5m+
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VIEWS ACROSS
SOCIAL MEDIA
“Creating clever video content is far more than what you see on screen – its understanding its purpose, ensuring its seen by the right people on the right platforms, hits the objectives and delivers ROI.”
VIDEO MARKETING BENEFITS
120%
Video marketing boosts engagement by 120%, transforming audience interaction into measurable impact
Embrace the transformative power of cutting-edge video marketing, unlocking these TEN strategic advantages for groundbreaking results.
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Video content is more engaging and visually appealing than text-based content, making it easier to capture and retain the attention of your audience. Surveys have found that 73% of clients prefer video to any other medium.
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Videos have the power to persuade and convert viewers into customers. Including a video on a landing page can increase conversion rates and drive sales. We recently helped a client drive App Conversions up by 250% by using in-app videos.
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Video allows you to showcase your brand's personality, values, and offerings in a dynamic and memorable way, helping to build brand recognition and awareness.
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Search engines like Google prioritize video content, so by incorporating videos into your marketing strategy, you can improve your organic search rankings and drive more traffic to your website. People spend as much as 88% more time on a website that includes video, compared to one that is only text-based.
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Video content is 12 times more successful than other types of content. In fact, it generates higher engagement rates than both text and image content combined.
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Videos can demonstrate how your products or services work in a more engaging and informative manner than text or images alone, helping potential customers better understand your offerings.
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“Trust” is an increasing issue for large, global companies – especially in finance. Don’t be a faceless entity, build trust with your audience by showcasing the human side of your business.
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As video marketing continues to grow in popularity, businesses that effectively utilise video content have a competitive edge over those that rely solely on traditional marketing methods, helping them stand out in a crowded marketplace.
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Video platforms provide valuable analytics and insights into viewer behaviour, engagement metrics, and performance data, allowing businesses to track and optimise their video marketing campaigns for better results.
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Videos can effectively incorporate calls to action (CTAs) to prompt viewers to take a desired action, such as signing up for a newsletter, contacting the business, making a purchase, or sharing the video with others.
WHAT OUR CLIENTS SAY
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Professor Kerensa Jennings FRSA
“Our team at BT loved working with Hugo’s creative crew. They brought imaginative, truly original ideas to the table and helped us craft a campaign which had that stop-I-need-to-watch factor. I was particularly impressed by the storytelling - it’s not easy combining educational messages for young people with irresistible content, but they pulled it off.”
Group Director, Data Platforms
BT -
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Shamillia Sivathambu
“Hugo created a brilliant video content marketing strategy at Capital.com, which quickly set us aside from our competitors. Through video, we were able to bring our brand to life. It provided us with a human-face and brought about so many benefits – increasing brand awareness, sales conversions, engagement… and trust (to name a few).”
Global Head of Public Relations
Capital.com -
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Kenneth Cukier
“Hugo Ward is a genius. The language of modern ideas is expressed in video, and Hugo is the most imaginative, astute and careful master of the format. His ability to shape a message into its crystalline form made The Economist Films excel. From script to image to tone, he's simply the best.”
Best-selling Author and Journalist
The Economist -
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Tim Kerson
“If you're working on any kind of content marketing project, especially multi-layered briefs, you really want Hugo Ward and his remarkable creative expertise on your team. I worked with Hugo over the course of a year, and at every stage, he embodied that perfect combination of passion, eye for detail, rigorous strategic self-interrogation and, frankly speaking, bloody hard work.”
Group Sales Director
Bloomberg Media -
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James Early
“Nobody knows financial video better than Hugo. He gets it. He gets you. And he knows just what to do. Hugo’s work is magic. Hugo brings visions to life — and he’s a dream to work with. From brainstorming to final cut, he’s the video partner you always wished you’d had.”
BBAE Chief Investment Officer
Formerly: Motley Fool / Southbank Research
