OUR SERVICES
Content that is created blindly, without a bigger-picture strategy or purpose, is destined to fail.
Our aim is to quickly understand your business needs and propose innovative ways in which video could achieve results. This could include "one-off" video content for websites, apps, investor decks and events, to "always-on" regularly-produced content that is delivered to your target audience through social-media channels or newsletters. This is how we can help:
01
Dig Deep
Marketing Audit / Competitor analysis
Audience Insight
Marketing Objectives
Market Opportunities
02
Content Strategy
360 business objectives
Brand alignment
Identify multiple video opportunities, workflows and associated costs
Content calendar
03
Production
Create content briefs
Establish sign-off process
Location filming
Research / Scripting
Editing (online/offline)
04
Publish & amplify
SEO drilling
Distribution model and implementation
Paid strategy (fine-tuning target market database)
Repurpose (social-media channels, website, newsletters)
05
Measure
Establish clear KPIs
Monitor success metrics
Share insights and feedback
Learn and refresh
WHY VIDEO
Today videos are a need-to-have, not just a nice-to-have
73%
73% of your clients would prefer to learn about your products or services through video. (Source: Hubspot)
Benefits oF VIDEO
Top reasons for engaging in full-stack video-marketing campaigns:
Increasing revenue and sales
1
80% of consumers would rather watch a video than read a blog or extended website copy.
Boosting brand awareness
2
Brands who use video enjoy 41% more web traffic from search engines than ones that don’t.
Showcasing latest products
3
Sharing knowledge, expertise and opinion can elevate your brand.
Thought-leadership
4
80% of consumers would rather watch a video than read a blog or extended website copy.
Improving customer services & loyalty
5
Immediacy of video creates more personal and impactful connections.
Why working with Cucu makes sense
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Most CMOs or marketing leads are facing smaller budgets and personnel cuts, while also being driven to improve results. This is unsustainable, unless you work with a specialist agency like Cucu.
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Creating a well-thought-out video strategy is a specialist skill that Cucu has spent years refining. We can do this in far less time and far less cost.
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Many companies fall into the trap of copying their competitors. But to be truly disruptive, you need to work with a highly experienced agency like Cucu to crack those big ideas that help your organisation to standout.
FEATURED CASE STUDY
Cucu Creative partnered with Axi to embody their 'Trade Your Edge' ethos through engaging, human-centric video content, significantly enhancing user experience and education across their platform.
300+
VIDEOS
5m+
MEDIA ARTICLES
70%
Average watch Time
WHAT OUR CLIENTS SAY
“Hugo Ward is a genius”
“The language of modern ideas is expressed in video, and Hugo is the most imaginative, astute and careful master of the format.
His ability to shape a message into its crystalline form made The Economist Films excel. From script to image to tone, he's simply the best.”
Kenneth Cukier
Best-selling Author & Journalist
