CASE STUDY
Transforming Axi with Strategic Video Content
A world-leading retail trading platform that wanted to live up to its brand value of being "human" and tagline: "Trade Your Edge"
Since early 2023 Cucu Creative has been proud to partner with Axi in its push to become a truly video-led platform.
Deliverables
SECTOR
Full-stack video strategy 300+ videos
500+ social media assets
Fintech
Online Trading Broker
DELIVERY
Location
May 2023 - Present
Client
Global
THE SOLUTION
In this time we have created a raft of video content to support its growth and market share. This includes videos to improve conversions on its app, website content, product explainers and daily trading education content to genuinely give their clients "The Edge".
Education content
Product Content
App Content
THE RESULTS
300+ videos
5m+ views
Average 70% watch time
WHAT OUR CLIENTS SAY
“We could never have grown our marketing efforts to this extent without Cucu Creative”
We began working with Cucu Creative at a time when we wanted and needed to scale up our video content, but had no idea where to start. We had limited resources and time and needed someone to build us a strategy from scratch.
Hugo did exactly this – he understood our business, our objectives and our challenges and delivered a comprehensive strategy that gave us a range of video marketing solutions including product films, app videos and educational content.
He also helped us to find a human face for our brand – something that has changed and improved the way we produce content, and expanded to include more marketing channels. We could never have grown our marketing efforts to this extent without Cucu Creative, and the results are proof of this success.
Hannah Hill
Head of Brand & Sponsorship
