CASE STUDY

CoinMarketCap's Video-Led Crypto Awards

Cucu Creative partnered with CoinMarketCap to imagine what a video-led, online global crypto awards would look like.

Our mission was revolutionise traditional awards and position CMC as the "Home of Crypto"


Deliverables

SECTOR

Award's Strategy, 14 films, 35 social-media short-form video assets

Crypto

DELIVERY

Location

Global

Oct 2023 - Mar 2024

Client

THE SOLUTION

The partnership culminated in a 10-day, video-driven awards ceremony: 8 award categories, three industry hotlists, 14 pieces of longer-form video content and 30+ social video assets.

THE RESULTS

Revenue generating in yr1

1.5m+ webpage views

5m+ views across social channels

72 Media Articles 164,000 votes

WHAT OUR CLIENTS SAY

“Finding a production company that truly "gets it" is a rare gem, but Cucu Creative really does!”

“In the dynamic world of crypto and Web3, finding a production company that truly "gets it" is a rare gem, but Cucu Creative really does!  Strategically, their expertise in content creation helped transform a rough idea into a highly successful Crypto Awards Week.

Creatively, they knocked it out of the park, delivering everything on time, on budget and beyond expectations. The team's enthusiasm and "can-do" attitude were infectious and made working together easy, efficient and a lot of fun. Thanks Cucu!”

Jonathan Isaac
Chief Marketing Officer