CASE STUDY
CoinMarketCap's Video-Led Crypto Awards
Cucu Creative partnered with CoinMarketCap to imagine what a video-led, online global crypto awards would look like.
Our mission was revolutionise traditional awards and position CMC as the "Home of Crypto"
Deliverables
SECTOR
Award's Strategy, 14 films, 35 social-media short-form video assets
Crypto
DELIVERY
Location
Global
Oct 2023 - Mar 2024
Client
THE SOLUTION
The partnership culminated in a 10-day, video-driven awards ceremony: 8 award categories, three industry hotlists, 14 pieces of longer-form video content and 30+ social video assets.
THE RESULTS
Revenue generating in yr1
1.5m+ webpage views
5m+ views across social channels
72 Media Articles 164,000 votes
WHAT OUR CLIENTS SAY
“Finding a production company that truly "gets it" is a rare gem, but Cucu Creative really does!”
“In the dynamic world of crypto and Web3, finding a production company that truly "gets it" is a rare gem, but Cucu Creative really does! Strategically, their expertise in content creation helped transform a rough idea into a highly successful Crypto Awards Week.
Creatively, they knocked it out of the park, delivering everything on time, on budget and beyond expectations. The team's enthusiasm and "can-do" attitude were infectious and made working together easy, efficient and a lot of fun. Thanks Cucu!”
Jonathan Isaac
Chief Marketing Officer
