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Why you should invest in video marketing...

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Video content has been shown to increase user engagement by an average of 120% compared to static content.

Source – Hubspot

Bring your brand mission and values to life
Be the thought-leader in your sector
Turn your proprietary knowledge and data into first-class content
Communicate with your target market in a far more effective way
Help your clients and target market understand the power of your products and services
Showcase your expertise and educate your target market
Connect with your clients in a more human way
Improve your conversion and retention rates
Boost your engagement by adding video to your website, emails, app and social-media

Explore our work

Could the US dollar crash?

Financial Explainer

Capital.com has the proprietary data and in-house analysts. Our job was to leverage this knowledge and showcase it as thought-leadership through award-winning films like this one: 200,000+ views, 1.6m minutes of watch time, 4,000+ active engagements across social platforms... and an EVCOM award.

Oil Prices Explained: What makes them volatile?

Financial Explainer

Capital.com, a CFD online trading platform, invested in cutting-edge online content to better educate their clients and target market, boost brand awareness and improve conversion rates.

BT Group – Job interviews: how to get in the zone

Outreach Campaign

BT's "Skills for Tomorrow" is an award-winning online campaign, providing essential digital skills training for 10m children, families and businesses across the UK. We pitched and produced a psychological "levelling up" series for those entering the job market.

Could digital currencies put banks out of business?

Animated Explainers

The Economist created and perfected a new style of animated explainers that neatly unpacked and wrangled with big economic themes. Over 1.2m views, 4,000 comments and nearly 30,000 likes on YouTube.

Economic crisis: Is the worst yet to come? | Nigel Farage vs Peter Schiff

Influencer Debates

Both Peter Schiff and Nigel Farage are hugely knowledgable about the markets. They also have strong opinions and huge social-media reach. Capital.com delighted its target market and built brand awareness and credibility through this association. Nearly 200,000 views on YouTube, but well over 2m views across all social platforms.

America's Cup sponsorship-partners promo, 2017, Bermuda

Sales Promos

The America's Cup is fast-becoming a truly global sport. In 2017 Team Oracle wanted to showcase to potential future sponsors what they stood for: heritage, technological progress, drive and passion... as well as the increasing celebrity fanbase.

Not content with your content?

73% of your clients would prefer to learn about your products or services through video. What are you waiting for?

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What our clients say

Professor Kerensa Jennings FRSA
Professor Kerensa Jennings FRSA

Our team at BT loved working with Hugo’s creative crew. They brought imaginative, truly original ideas to the table and helped us craft a campaign which had that stop-I-need-to-watch factor. I was particularly impressed by the storytelling - it’s not easy combining educational messages for young people with irresistible content, but they pulled it off.

Group Director, Data Platforms
BT
Kenneth Cukier
Kenneth Cukier

Hugo Ward is a genius. The language of modern ideas is expressed in video, and Hugo is the most imaginative, astute and careful master of the format. His ability to shape a message into its crystalline form made The Economist Films excel. From script to image to tone, he's simply the best.

Best-selling Author and Journalist
The Economist
Shamillia Sivathambu
Shamillia Sivathambu

Hugo created a brilliant video content marketing strategy at Capital.com, which quickly set us aside from our competitors. Through video, we were able to bring our brand to life. It provided us with a human-face and brought about so many benefits – increasing brand awareness, sales conversions, engagement… and trust (to name a few).

Global Head of Public Relations
Capital.com
Tim Kerson
Tim Kerson

If you're working on any kind of content marketing project, especially multi-layered briefs, you really want Hugo Ward and his remarkable creative expertise on your team. I worked with Hugo over the course of a year, and at every stage he embodied that perfect combination of passion, eye for detail, rigorous strategic self-interrogation and, frankly speaking, bloody hard work.

Group Sales Director
Bloomberg Media
James Early
James Early

Nobody knows financial video better than Hugo. He gets it. He gets you. And he knows just what to do. Hugo’s work is magic. Hugo brings visions to life — and he’s a dream to work with. From brainstorming to final cut, he’s the video partner you always wished you’d had.

BBAE Chief Investment Officer
Formerly: Motley Fool / Southbank Research